1,341 and counting: how a high-tech pro-life start-up is changing the way we save lives
Nov 28, 2013 (LifeSiteNews.com) – Brian Fisher has a lot of reasons to be thankful this Thanksgiving: 1,341 of them, to be exact. That’s the number of babies that he can be sure are alive today thanks in large measure to the work of his fledgling pro-life organization, Online for Life.
Like everything else the high-tech pro-life startup does, that number is exact and verifiable. “We have a philosophy that if it we can’t measure it, we won’t do it,” Brian told LifeSiteNews.com in a recent interview. “The second part to that is that if we can measure it, we can improve it.”
Founded in 2009, Online for Life is one of the newest, fastest-growing and most innovative pro-life organizations in the United States. Located in Dallas, Texas, Online for Life is headed up by a team of business, marketing and technology experts with a dizzying array of experience in their respective fields.
Their mission is simple: to save babies from abortion.
More specifically, Online for Life is striving to become the “missing link” between abortion-minded women and the pro-life crisis pregnancy centers (CPCs) that are equipped to empower those women to choose life.
“If you were to ask me why 1.2 million children are still being aborted in America, the answer is because we’re not talking to the people who are aborting their children. That’s the basic answer,” says Brian.
That’s where Online for Life comes in. Using rigorously-tested Google and other online advertizing, search engine optimization, and physical ad campaigns, Online for Life reaches out to women who are often virtually on the doorsteps of an abortion clinic, and connects them with a life-saving CPC instead.